Employee Communication Solutions

Successfully implement

program rollouts and product launches

Don’t rely on word of mouth or individual department heads to implement new software or business policies. When launching strategic initiatives think beyond implementation to adoption and behavior change across the enterprise. This entails a concerted effort to craft a communication platform with goals and milestones to achieve the intended outcome. The challenges to program implementation are real and found in three key areas: culture, technology, and HR programs and policies.

Cultural Alignment

Typical examples of culture alignment projects include fostering teamwork within and across departments or implementing employee betterment programs to adjust internal policies for flex-time, vacation and other benefits. Boost acceptance of these programs with smart communication plans for engaging employees.

Technology Transformation

Digital transformation projects are commonplace and require software and hardware shifts, training for employees, and new policies. Ensure that your technology investments are put to good use by connecting teams to new processes and functionality with a comprehensive communication strategy.

HR Programs and Policies

Companies spend millions of dollars on benefits programs designed to attract and retain top talent talent, but every year they struggle with achieving enrollment goals. Don’t short-change the communication plan, give it the same time and consideration that you spent making decisions on which benefits programs to offer employees.

Ensure the success of your communication platform by continuously engaging with employees through tailored employee engagement campaigns that inspire, inform, and reinforce the message. Take advantage of GuideSpark Communicate Cloud to create your own communication journeys or select from GuideSpark’s pre-built Communicate Journeys.

Fast-track employee communication solutions with GuideSpark Communicate Journeys™

 

Driving lasting behavior change requires targeted, ongoing communication experiences that can reach and engage today’s diverse employee populations. GuideSpark Communicate Journeys are pre-built communication journeys that include campaign layouts, messaging, videos, infographics, interactive scenarios, checklists, comparison charts, and more. These journeys are stored and run on the GuideSpark Communicate Cloud software platform.

Each Communicate Journey provides an overall employee experience. Experiences are created by defining relationships: between audience and channel for message reception and between messages and specific pieces of content to educate or reinforce that message. Recommended learning paths are configured stringing content and media together based on employee selections after completing or viewing an initial content item.

GuideSpark Communicate Journeys focus on specific organizational programs such as compensation, healthcare, performance management, and workforce culture. Our Communication Strategists can work with you to further customize Communicate Journeys to better fit your business needs.

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"The response to our campaign... was incredible. It clearly motivated employees to take action. With nearly 100% enrollment, our results speak for themselves."

Cindy Franges, Manager of Global Benefits Genesys

Compensation, healthcare, and other benefit programs are huge investments for most businesses. To reap expected ROI, like employee satisfaction, health and loyalty requires a communication plan to educate and direct employees on available benefit programs and when and where to sign up. Total Rewards Communicate Journeys helps employees make the journey to understanding the value of their benefits with guided, personalized communication experiences for Compensation, Equity Essentials, HDHP Success, Wellness, and others. Through employee benefits communication software they can make smarter choices for themselves and help the business to realize it’s goals for benefit programs.

Companies make significant investments in talent management processes and technology to improve job satisfaction, productivity, and retention. Yet, talent engagement with these programs and initiatives remains a challenge. Delivering personalized communication journeys throughout the employee lifecycle reinforces how their work connects to the big picture and how they can continuously contribute and improve.

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"GuideSpark's solution was a big part of our success in giving managers confidence that they could make decisions around rewards without the crutches of ratings and have compensation conversations in the right way."

Dalana Brand, VP of Total Rewards EA
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"GuideSpark Communicate Cloud allows us to easily leverage multiple channels to reach our diverse employee population and provide a tailored experience for each of them."

Ryan Murray, Director of Benefits, Essilor

High performing companies recognize that a strong culture is key to retaining talent and achieving business results. Today’s employees wish to understand the organization’s mission, vision, and values and see commitment to maintaining an inclusive, respectful culture. They want to identify how they can contribute and provide feedback.

We understand that many organizations don’t have enough resources or the right resources to build out communication journeys. Time may also be a factor, where an initiative needs to be implemented quickly but the staff is not readily available. Or maybe there is concern that you don’t have the expertise to build out infographics, training, videos and messaging with the right appeal for different employee groups.

Let GuideSpark’s team of Communication Strategists, Writers, and Designers do the heavy lifting for you. We have years of experience creating campaign-based content to drive engagement and action. We utilize our best practices to craft a comprehensive employee communication solution specific to your requirements and needs. Journeys can be created for any type of project like new challenges or corporate opportunities, supporting a complex corporate initiative, or providing other enterprise communications. Let us be your design team until you feel comfortable undertaking your own communication journey creation.

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"Using GuideSpark Communicate Cloud not only saved time for me, but improved the experience for our employees. The campaign messages are concise, and employees can easily dive in farther to learn more."

Jamie Trovato, Benefits Manager Fortinet

Ready to learn more?