Employee Communication Solutions

Successfully implement

program rollouts and product launches

Don’t rely on word of mouth or individual department heads to implement new software or business policies. When launching strategic initiatives think beyond implementation to adoption and behavior change across the enterprise. This entails a concerted effort to craft a communication platform with goals and milestones to achieve the intended outcome. The challenges to program implementation are real and found in three key areas: culture, technology, and HR programs and policies.

Cultural Alignment

Typical examples of culture alignment projects include fostering teamwork within and across departments or implementing employee betterment programs to adjust internal policies for flex-time, vacation and other benefits. Boost acceptance of these programs with smart communication plans for engaging employees.

Technology Transformation

Digital transformation projects are commonplace and require software and hardware shifts, training for employees, and new policies. Ensure that your technology investments are put to good use by connecting teams to new processes and functionality with a comprehensive communication strategy.

HR Programs and Policies

Companies spend millions of dollars on benefits programs designed to attract and retain top talent, but every year they struggle with achieving enrollment goals. Don’t short-change the communication plan, give it the same time and consideration that you spent making decisions on which benefits programs to offer employees.

Ensure the success of your communication platform by continuously engaging with employees through tailored employee engagement campaigns that inspire, inform, and reinforce the message. Take advantage of GuideSpark Communicate Cloud™ to create your own communication journeys or select from GuideSpark’s pre-built communication journeys.

Fast-track employee communication solutions with GuideSpark Communicate Journeys™


Driving lasting behavior change requires targeted, ongoing communication experiences that can reach and engage today’s diverse employee populations. GuideSpark Communicate Journeys™ are pre-built communication journeys that include campaign layouts, messaging, videos, infographics, interactive ratings and polls, checklists, comparison charts, and more. These journeys are stored and run on the GuideSpark Communicate Cloud™ software platform.

Each communication journey provides an overall employee experience. Experiences are created by defining relationships:  between audience and channel for message reception and between messages and specific pieces of content to educate or reinforce that message. Recommended learning paths are configured stringing content and media together based on employee selections after completing or viewing an initial content item.

GuideSpark Communicate Journeys™ focus on specific organizational programs such as compensation, healthcare, performance management, and workforce culture. Our Communication Strategists can work with you to further customize journeys to better fit your business needs.


"The response to our campaign... was incredible. It clearly motivated employees to take action. With nearly 100% enrollment, our results speak for themselves."

Cindy Franges, Manager of Global Benefits Genesys

Compensation, healthcare benefits, and other Total Rewards programs are huge investments for most businesses. To reap expected ROI, like employee satisfaction, a comprehensive communication plan is critical to educate employees on available programs, increase appreciation, and drive action. Total Rewards communication journeys help employees understand the value of benefits and programs with guided, personalized communication experiences, and thoughtful calls-to-action. Through employee benefits communication software they can make smarter choices for themselves and help the business to realize it’s goals for benefit programs.

Companies make significant investments in talent management processes and technology to improve job satisfaction, productivity, and retention. Yet, talent engagement with these programs and initiatives remains a challenge. Delivering personalized communication journeys throughout the employee lifecycle reinforces how their work connects to the big picture and how they can continuously contribute and improve.


"GuideSpark's solution was a big part of our success in giving managers confidence that they could make decisions around rewards without the crutches of ratings and have compensation conversations in the right way."

Dalana Brand, VP of Total Rewards EA

"GuideSpark Communicate Cloud allows us to easily leverage multiple channels to reach our diverse employee population and provide a tailored experience for each of them."

Ryan Murray, Director of Benefits, Essilor

Cultural transformations are key to aligning employees with strategic business priorities, helping employees understand their role in achieving desired business outcomes. Today’s employees want to identify how they can contribute and provide feedback.

We understand that many organizations lack the resources needed to design a communication strategy and build out communication journeys, or require a completely unique communication journey on a particular topic.  Whether you have a company-specific initiative to share or need communications delivered on a tight timeline, we can help.

Let GuideSpark’s team of Communication Strategists, Producers, Writers, and Designers do the heavy lifting for you. We have years of experience creating campaign-based content to drive engagement and action. We utilize our best practices to craft a comprehensive employee communication solution specific to your requirements and needs. Journeys can be created for any type of project like new challenges or corporate opportunities, supporting a complex corporate initiative, or providing other enterprise communications. Let us be your design team until you feel comfortable undertaking your own communication journey creation.


"Using GuideSpark Communicate Cloud not only saved time for me, but improved the experience for our employees. The campaign messages are concise, and employees can easily dive in farther to learn more."

Jamie Trovato, Benefits Manager Fortinet

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