GuideSpark News & Press

Re-branding HR: From Scary to Merry

Re-branding HR: From Scary to Merry

“HR never works in our favor,” “HR only cares about protecting the company,” or “HR is scary.” You’ve probably heard something along these lines before — and perhaps more than once. And, truth be told, perhaps there was a time when HR was less focused on the “human”...
The Role of Technology in Change Management

The Role of Technology in Change Management

A recent blog post from Laserfiche, citing Scott Brinker, points out that the biggest problem with using technology to drive organizational change is that the technology can change a lot faster than the people do. “Technology advances exponentially,” Brinker wrote,...
Marketing Your Way to HR Success

Marketing Your Way to HR Success

The parallels between marketing and human resources are impossible to miss. While most HR departments use one-off marketing concepts, they overlook the campaign strategies that evolved because of our culture of digital overload and distraction. I’d like to discuss...
Communications about health care benefits is still broken

Communications about health care benefits is still broken

There is no simple “hack” for health benefits communication, but we can borrow some tactics from marketing. We have some bad news and some good news about health care benefits. The bad news is that only four percent of Americans understand basic terms like...

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