Ten years ago, Tim Zue might have been viewed as a C-suite party crasher—the type of senior executive known to have defied the conventional career path. However, when Zue landed the CFO office of the Boston Red Sox, nary an eyebrow was raised—especially among the...

GuideSpark is excited to announce its certification as a “Great Place to Work.” GuideSpark was founded on the vision to make life at work better for all employees. This certification is a validation of our company value and engagement in creating a positive company...

Culture is how employees act and behave — not what the CEO and executive teams say it is Today’s entrepreneur is Keith Kitani, co-founder and CEO of GuideSpark. GuideSpark enables employee communication experiences that drive change and deliver positive business...

Traditional ways of engaging employees like PowerPoint presentations and handout training just don’t cut it in today’s noisy, digital workforce. Earning the attention of employees requires HR leaders to think more creatively and put themselves in the very...