It’s easy to see what led DENSO International America to rethink their traditional approach to sharing benefits information with employees. Spread across multiple US locations, their 6,000+ strong workforce spans the gamut of corporate and manufacturing roles and includes a significant Burmese-speaking population. See how they solved longstanding communications challenges and turned them into results.
In this webinar, Brandy Cooper and Chonna Neal of DENSO’s Benefits team, will join GuideSpark’s Lynn Rutstein, Director, Communication Strategy, to reveal how a simpler, more streamlined multi-channel communication approach enabled the auto parts manufacturer to increase employee engagement with benefits materials over 6x while substantially reducing their benefits team’s administrative workload.
You’ll learn how DENSO:
- Increased employee engagement with benefits materials from 10% to 66% in just one year
- Strategically leveraged various channels, from email and postcards to in-person meetings and closed-circuit TVs, to reach specific segments within its population
- Used short-form content including videos and infographics to dramatically increase employee engagement with open enrollment and benefits information