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GuideSpark Blog
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Rethinking Open Enrollment in a Pandemic Affected World
By: Keith Kitani, CEO of GuideSpark Since the onset of COVID-19, cities, counties, and states have moved to implement new public health practices, which has resulted in an environment where business as we know it has been turned upside down. Here at GuideSpark, we’ve...
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2020 Holiday Season: Retailers’ Big Play
By Caitlin Gibson As retailers reopen and calibrate their return-to-work plans, the holiday season looms. Historically, retailers make about 20% of their annual sales during this season between November and January. But, after the worst year on record for retail sales...
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Retaining Top Employees During Disruptive Times
By: Sarah Kyo The COVID-19 pandemic has forced the employee experience and corporate culture to undergo a sudden transformation. In this “new normal,” many employees around the world will continue working remotely for the foreseeable future. Some employers, such as...
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GuideSpark Communicate Cloud empowers you to orchestrate campaign-centered employee communication by combining both software and journeys to drive authentic employee experiences.
7 Tips for Navigating Big Company Changes in a Challenging Market
Effective change communications is key to maintaining morale & resilience The coronavirus pandemic has taken a huge toll on the oil and gas industry, expected to wipe out $1.8 trillion in revenue—the largest monetary hit of any business sector. Even as life creeps...
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3 Ways to Get the Most out of Your Employee Feedback
The dramatic shift to remote, distributed teams has made keeping a pulse on employee feedback, engagement, and satisfaction much harder. Now more than ever, companies need to cultivate connection between the organization and employees. Gathering employee feedback has...
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Webinar: Communication and Data to Accelerate Transformation
Successfully communicating about change is critical for employers to drive adoption and buy-in from employees. Today, more than ever, employers need to accelerate business transformations, due to the complete disruption caused by the pandemic. Well-known but often...
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Webinar: Leveraging data to make better business decisions
Data has become the centerpiece of our business strategies; however, many large organizations are failing to use data effectively to identify internal trends. In this webinar, learn more about the power of data and how to better leverage data from multiple sources to...
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Webinar: Segmenting Your Audience and Tailoring Your Communications
Now that you know what a campaign is and how to turn campaign goals into strategy, what are your next steps to ensure that your communication campaigns are effective? It’s time to grab the attention of your employees through the use of personalized messaging. A...
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