Better employee communications drive better business results

Successfully deliver strategic programs and initiatives with GuideSpark Communicate Cloud, employee communication software that enables companies to create communication journeys: campaigns, content experiences and messages that drive employee adoption and alignment.

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Communication Journeys

How do companies better involve and engage their employees in major initiatives? Build communication journeys.

Communication journeys are the vehicle to drive alignment and adoption of your major programs. They provide a roadmap of content experiences, campaigns and messaging, all personalized for a unique employee experience, motivating employees to take action.

Effectively segment employees and build communication journeys based on employee demographics, tenure, and roles.

GuideSpark Communicate Cloud™ is the only employee experience platform to provide the capabilities to build and run complex sets of communication journeys to support all your strategic initiatives.

Effective Employee


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Capture the attention of diverse, distributed employees with consumer-grade content experiences delivered through online, mobile, and print.

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Motivate, empower and maintain an engaged workforce, increasing employee productivity and business performance.

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Measure & Iterate

Track employee behavior and sentiment to gain organizational insights. Use real-time results to improve communications relevance and impact.

Effective Employee Communication
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Ten years of experience guiding
over 1,000 enterprise customers
to better engage with 22 million employees and achieve business objectives

GuideSpark’s campaign and content helped us bring our organization into the future, by engaging in our new performance management process and driving adoption of our new tools.

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Marcy Martin,
Sr. Director Strategic Talent

In our first year of campaign-based communication, we saw results that we thought it would take years to achieve!

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Laurie Willburn,
Director of Total Rewards and HR Ops

GuideSpark helps us ensure that global employees understand and value their rewards package.

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Rosemary Arriada-Keiper,
VP, Global Rewards

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Inspire, Inform, and Reinforce

A one-size-fits-all approach will not keep employees informed, involved, and aligned with company initiatives. Even so, we find many companies operate program rollouts as checklists of tasks, leaving communication to the enterprise with one deliverable: let employees know about a change. Once completed, the employee is considered up to speed and ready to function within new organizational guidelines. It is little wonder then that many company initiatives fail outright. Learning and understanding require communication updates over time initially to influence, then to educate and lastly to reinforce the learning.

Research shows that effective communication involves a continuous conversation. Our employee communication software allows you to determine the types of conversations to have and when to schedule those. Our powerful employee engagement platform transforms the task mindset, helping program owners orchestrate a robust employee experience and bring major initiatives to successful completion.

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