Communication Journeys
How do companies better involve and engage their employees in major initiatives? Build communication journeys.
Communication journeys are the vehicle to drive alignment and adoption of your major programs. They provide a roadmap of content experiences, campaigns and messaging, all personalized for a unique employee experience, motivating employees to take action.
Effectively segment employees and build communication journeys based on employee demographics, tenure, and roles.
GuideSpark Communicate Cloud® is the only change communications platform to provide the capabilities to build and run complex sets of communication journeys to support all your strategic initiatives.
Effective Internal
Communication
Reach
Capture the attention of diverse, distributed employees with consumer-grade content experiences delivered through online, mobile, and print.
Engage
Motivate, empower and maintain an engaged workforce, increasing employee productivity and business performance.
Measure & Iterate
Track employee behavior and sentiment to gain organizational insights. Use real-time results to improve communications relevance and impact.
Ten years of experience partnering with
over 1,000+ enterprise customers
to better engage with 22 million employees and achieve business objectives
GuideSpark’s campaign and content helped us bring our organization into the future, by engaging in our new performance management process and driving adoption of our new tools.
In our first year of campaign-based communication, we saw results that we thought it would take years to achieve!
GuideSpark helps us ensure that global employees understand and value their rewards package.
Inspire, Inform, and Reinforce
A one-size-fits-all approach will not keep employees informed, involved, and aligned with company initiatives. We find many companies operate program rollouts as checklists of tasks, leaving communication to the enterprise with one deliverable: let employees know about a change. Once completed, the employee is considered up to speed and ready to function within new organizational guidelines. It is little wonder then that many company initiatives fail outright. Learning and understanding require communication updates over time initially to influence, then to educate and lastly to reinforce the learning.
Research shows that effective communication involves a continuous conversation. Our change communications software allows enterprises to determine the types of conversations to have and when to schedule those. Our powerful internal communications platform transforms the task mindset, helping program owners orchestrate, measure and scale robust employee experiences and bring major initiatives to successful completion.