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Webinar: Tailored Communication Campaigns Drive Open Enrollment Success at Essilor

Essilor, a world leader in optics, needed to craft a better way for employees to get on board with their outstanding benefit offerings.

With new health benefits programs on the way and a diverse and dispersed US workforce, Essilor looked to upgrade their paper-based communications to increase signups of their new benefit programs. 

Join Ryan Murry, Director of Benefits at Essilor, and Wendy Lee, Sr. Customer Success Manager at GuideSpark, in an information-packed webinar where you’ll learn how Essilor went from paper to digital, transforming their employee communication efforts to achieve nearly 100% open enrollment success.

Join experts from GuideSpark and Essilor to see how your company can:

  • Execute a paper-to-digital benefit communication transformation
  • Segment employee audiences to communicate different benefits options
  • Reach a highly diverse and distributed workforce with multi-channel campaigns
  • Increase engagement and ongoing benefits education with consumer-oriented content