Webinar: Maximizing Reach to Drive Open Enrollment Engagement
Resources / Webinar: Maximizing Reach to Drive Open Enrollment Engagement
Pomeroy’s 3,500 employees, many of them embedded at client sites across the US, were hard to reach—and even harder to engage with important benefits information. But shifting to a multi-channel, campaign-based OE communications approach got Pomeroy’s employees to take notice—and take action—while freeing up HR’s time and energy.
In this webinar, Janine Bradbury, Director of HR, and Miranda Terrill, HR Associate, at Pomeroy will join Communications Strategist Camille Chang of GuideSpark to walk you through the IT service management company’s journey.
You’ll learn how Pomeroy:
Reached 76% of their hard-to-reach workforce
Exceeded expectations in driving 83% of those employees to take action during open enrollment
Increased employee interest in benefits content
Enabled the HR team to focus on employee’s complex questions