Today’s marketing teams engage prospective customers by delivering content via marketing campaigns. These campaigns are composed of a series of messages, which are delivered over time in a specific order. The goal is to guide the prospective customer to take an action.

Recently, HR leaders have discovered that this marketing-style campaigns can help them break through an increasingly noisy world. As one HR leader said “the value of the best benefit is zero if my employee doesn’t know about it.”

To increase your employee engagement, consider these five steps and you may find that your EVP skyrockets as a result.

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