Chances are your company’s marketing team stopped delivering information to prospective customers in detailed paper documents long ago. Today’s marketing teams engage prospective customers by delivering content via marketing campaigns that deliver snackable bites of useful content in a strategic order that guides the prospective customer to a goal—usually filling out a form or buying a product. These types of campaigns can be equally effective for communicating with your employees. If you want to guide your employees to better engagement with your company, this eBook is for you.
Read now to learn:
- What is a campaign
- Why should HR utilize campaigns for employee communications
- The 5 steps to building a campaign