By: Keith Kitani, CEO of GuideSpark


The work landscape has been transformed by the impact that COVID-19 has made on our personal and professional lives. While many organizations were certainly on their way to becoming more digital and remote-friendly, the pandemic accelerated those digital transformation timelines, shrinking a potentially years-long plan into an overnight change.

To reach and engage your digital and distributed employees, you’ll need to think like a marketer; craft communications and content from your employees’ perspective, and better align your workforce with the internal programs you most need to promote. Use my big-picture framework – a communications center of excellence – to get started. 



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