GuideSpark is honored to be identified as a Representative Vendor by Gartner in its inaugural Market Guide for Employee Communications Applications. According to the report, “The market for employee communications applications (ECAs) consists of products that enable organizations to create, coordinate, distribute, manage and execute campaigns, and analyze the effectiveness of internal communications.”
We believe this report validates the growing importance of employee communications solutions for improving employee engagement and enabling organizational insights. GuideSpark Communicate Cloud software helps enterprises improve productivity and business performance through connecting employees to strategic initiatives and programs and driving organizational change. GuideSpark is focused on going beyond traditional employee communications capabilities and enabling communications journeys, which are highly personalized communications campaigns and content experiences.
Gartner, Market Guide for Employee Communications Applications, 28 May 2019, Mike Gotta, Adam Preset
Download a copy of the report to learn (requires Gartner subscription or purchase of document):
• The desired attributes of employee communications companies and products
• The most popular use cases for these products
• The Representative Vendors in the market
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.