22 Jan 2018 | Workforce Magazine


On any given day an employee will be bombarded by hundreds of communications. There are emails, voicemails and old-school snail mail.

Slack messages pop in from customers, clients and co-workers. There are company wide communications about everything from new employees to doughnuts in the break room. At the same time there are texts from the parents about whether the dog will like its new plaid pajamas and friends asking about dinner plans via Snapchat and Facebook.

Not only are employees still expected to do their jobs through this glut of information, they’re also expected to make decisions on employer-sponsored benefits. These potentially life-altering choices on health care and retirement, employee assistance and wellness programs and even pet insurance can be complex and leave many employees confused, anxious and lacking in information.

Increasingly, HR is discovering how much communication is too much, which can leave practitioners in a dilemma when they are restrained to just a few messages to convey important information. Although difficult, it is possible to tame this delicate balance of giving employees the necessary information without overwhelming them. At a certain point, even the most vital information can become white noise, just another of 300 or so messages per day, and go undetected and ignored.


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