Strategic change is a challenge for any organization, especially with the speed of today’s business and the new level of uncertainty. But driving true strategic and organizational change is more of a marathon than a sprint. You need to create a strategy, prepare, and execute – but it’s all for nothing if you don’t finish the race, including that last critical mile. For strategic change, that last mile is usually communication: without effective change communication, all that work will be wasted.

 

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