When employees are missing out on so many “business-critical” messages, it’s time to rethink your communication strategy.

Roughly 40 percent of the total emails annually received by U.S. workers (44 billion) are “not important,” and of those, 34 billion are automatically routed to trash.

As U.S. workers collectively receive 576 billion emails annually, employers embarking upon digital transformation should communicate strategically if they don’t want workers to just tune them out, according to GuideSpark’s report, “Strategic Corporate Communication: 5 Steps to Overcome the Noise and Increase Impact.

 

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