First-Ever Communicate Planner & Event-Triggered Campaigns Brings Marketing-Style Approach to Internal Comms, Creating a Better Employee Experience That Drives Results
REDWOOD CITY, Calif. (Feb. 18, 2021)— GuideSpark, the leader in change communications, today announced new features that enable companies to plan, coordinate and personalize employee communications across the enterprise to maximize campaign effectiveness, employee experience and business outcomes.
The new Communicate Planner and Event-Triggered Campaigns functionalities bring marketing automation-style coordination and personalization to internal enterprise communications to drive engagement and action.
The latest enhancements to GuideSpark Communicate Cloud® ensure company messages reach the right people at the right time without overwhelming employees with a deluge of information. Through more strategic campaign coordination and personalized, relevant messages, companies can make sure their messages cut through the noise and drive desired results.