GuideSpark is helping companies to improve engagement and inclusion by making communication relevant to a diverse workforce. This means avoiding a one-size-fits-all approach.

“Diversity exists because each of us is an individual – we all have ways to add value, and we all have perspectives,” says Keith Kitani, from GuideSpark.

“Certainly, you can look at it by race, gender, or socioeconomic status. You can group us in different segments but, in the same segment, that doesn’t mean that a millennial is the same as a baby boomer. How they think, act and behave is going to be very different. It’s hard to characterise diversity as a single line.”

Understanding the different perspectives is, he believes, essential for employers to communicate effectively with their employees.


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