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Employee wellness programs have become all the rage over the past few years with companies leveraging them as competitive differentiators for hiring and recruiting. Of course, organizations are also motivated by the fact that healthier employees perform better and there’s a bona fide opportunity to lower the cost of healthcare for employees.

The problem many organizations run into, however, is that merely offering programs is not enough. While the program itself may be top-notch, getting people to participate and engage with the offerings is a much bigger obstacle. Why?


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