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Your efforts will fail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.

Employee wellness programs have become all the rage recently, with companies leveraging them as competitive differentiators for hiring and recruiting.

Of course, organizations are also motivated by lower health care costs and the fact that healthier employees perform better. The problem many organizations run into, however, is that merely offering programs is not enough. While the program itself may be top-notch, getting people to participate and engage with the offerings is a much bigger obstacle. Why?



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