Now that you know what a campaign is and how to turn campaign goals into strategy, what are your next steps to ensure that your communication campaigns are effective?

It’s time to grab the attention of your employees through the use of personalized messaging. A one-size-fits-all approach to communications is not effective for communicating with a diverse and multi-generational workforce. However, through segmenting your employee population, you can begin the journey towards more a more targeted communication approach.

In this webinar, Communication Strategists, Michele Cruz and Sam Grunfeld, will share techniques for understanding and segmenting your employee population and creating personalized messaging.

Join Michele & Sam and learn how to:

  • Identify and understand patterns in your audience
  • Segment your audience for effective communications
  • Leverage the right communication channels & content for different segments
  • Tailor your message for each unique segment
  • Periodically evaluate, reflect, and iterate on your communications

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