Successfully communicating about change is critical for employers to drive adoption and buy-in from employees. Today, more than ever, employers need to accelerate business transformations, due to the complete disruption caused by the pandemic.

Well-known but often underutilized allies during business transformation are communications and data. Support your enterprise-wide changes by leveraging them in your transformation strategy and drive employee alignment.

In this 30 minute webinar, you will learn:

  • Why and how communication can help you fast-track adoption
  • How to design a change communication plan for your strategic initiatives
  • What employee communication data to use to improve results

Presenter: Charles Lee, SVP Solutions & Head of Studios. Charles Lee leads an in-house team of multimedia experts that design and produce several thousand videos and digital documents, year after year. Charles is an award-winning media industry veteran, with over 15 years owning and operating his own creative agencies. His career includes working with the 2000 Democratic National Convention, the buildout of the broadcast studio facility that is now NPR West, and winning a 2008 PrimeTime Emmy® Award for Disney Channel Games in the category of Outstanding Achievement in Interactive Media Programming. Prior to joining GuideSpark, Charles was the Chief Digital Officer for Mod Op, a global marketing and advertising agency.


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