Strategic Corporate Communication

5 Steps to Overcome the Noise and Increase Impact

This survey by IDC quantifies the level of distraction that your strategic corporate messaging is up against – namely, 576 billion emails annually – and challenges organizations to break through the noise to inform their employees about change and deliver on business goals.

Two key facts emerged from the survey:

1. Strategic messaging fails to generate the desired consistency of effort or action.
2. Non-strategic messaging fails to achieve targets for participation or engagement.

These are critical data points to keep in mind before embarking on expensive business transformations that require employee participation and buy-in to truly succeed. It is increasingly apparent to the enterprise that the success of change initiatives is directly tied to how employees learn about, digest, and accept change.

Download the InfoBrief and discover the critical steps needed to stand out and increase communications impact.