Change Communications Software

Cut through the noise and engage employees to act

GuideSpark

Communicate

Cloud®

With GuideSpark Communicate Cloud® you can drive alignment, improve program success, and achieve business objectives through a better employee communication experience. Targeted messaging and content enhance employee engagement and improve business success. Analytics drive better understanding of communication effectiveness. Automation decreases organizational delivery costs.

Software Features

Manage

Communication Journeys

Orchestrate consumer-grade experiences combining targeted campaigns and interactive content to reach and engage your diverse and distributed employees. Coordinate all employee audiences across multiple channels using targeted messages and styles.

Coordinate messaging across digital channels including e-mail, Slack, Microsoft Teams, web sites, SMS, and physical assets such as postcards and paper to reach employees in the most effective way possible.

Target employee groups based on key criteria such as role, location, and job type to achieve the most impactful message possible.

Easily apply company or third-party generated assets including videos, infographics, podcasts, and more for the best desired employee experience.

Measure

Communication Effectiveness

Leverage comprehensive communication data and analytics to go beyond just communication delivery and ensure your communications work. Track employee sentiment across all communication touchpoints, identifying hot spots and opportunities for continuous improvement.

Measure activity across a wide set of metrics including Emails Opened, Users Reached, Content Views, and Actions Taken. Cut the data across audience, timeline, and other attributes.

Conduct quick surveys and polls with the ability to drive specific content based on responses.

Export data and use it with other organizational systems to get a complete view of communications and its impact on the business.

Scale

Communication Globally and Locally

Safely and securely scale communications across your enterprise delivering global consistency while supporting local needs. Seamlessly integrate into your enterprise infrastructure.

Standardize and automate messaging flows with recurring campaigns and automated emails, thus improving accuracy and reliability.

Integrate with Human Capital Management (HCM) and other enterprise systems to simplify campaign development and drive better engagement.

Quickly and easily schedule ad hoc communications, as necessary.

Software Platform

GuideSpark Communicate Cloud® is built on a scalable, reliable, and secure platform. We recognize the importance of easily integrating with your existing applications and infrastructure. We provide the tools you need, like technical support and services, extending and adding value to your current environment. Let GuideSpark be your communication hub to manage campaigns across all enterprise change initiatives.

Physical Channels

Print out posters and send brochures with QR codes to accommodate company offices and deskless sites

Physical Channels

Print out posters and send brochures with QR codes to accommodate company offices and deskless sites

Employee Devices

Deliver critical information about enterprise initiatives on whatever device employees favor. GuideSpark works with mobile phones, tablets, and wearables

Employee Devices

Deliver critical information about enterprise initiatives on whatever device employees favor. GuideSpark works with mobile phones, tablets, and wearables

Digital Channels

Reach employees where they work, build targeted messages and calls to action for a variety of messaging platforms like Slack, Microsoft Team and mobile texts

Digital Channels

Reach employees where they work, build targeted messages and calls to action for a variety of messaging platforms like Slack, Microsoft Team and mobile texts

Integrations

Integrate GuideSpark with HRIS, email, and chat solutions to take advantage of sophisticated audience segmentation for personalized content and messaging

Integrations

Integrate GuideSpark with HRIS, email, and chat solutions to take advantage of sophisticated audience segmentation for personalized content and messaging

Personalization Matters

Just starting an email message with ‘Hello’ and including the employee’s first name, makes a difference in employee perceptions and interest to read the rest of the message. Personalization, when it comes to employee engagement programs, is one way to break through indifference and provide a journey that fits the needs of employees.

Design content that is relevant and useful for employees based on their role, location, or other demographics. Deliver value at the right moment and in the right format using the personalization tools in our change communications software. For instance, tailor channels to fit the workforce. For workers on the manufacturing floor, it may be posters with a QR code, and for workers in an office setting, it may be email. Think about demographics, trying to reach both Gen X and Baby Boomer employees might require different tones and different content too.

You can do all these things with audience segmentation for journeys in GuideSpark Communicate Cloud®. Break down your employee base into smaller groups that have common needs, interests, or priorities. Then build one journey and configure it to support each of these groups. All your analytics reports can be sorted by audience and provide metrics specific to each employee group, which helps you further improve the journey experience for future employees.