Change Communications Platform
Cut through the noise and engage employees to take action
GuideSpark Communicate Cloud® is a change communications software that drives organizational transformation through personalized communication journeys.
Implement GuideSpark and watch corporate programs attain higher levels of adoption and alignment across the organization, fulfilling business objectives by improving employee communication experiences.
Campaigns are used to configure a journey timeline and track all aspects of the content, messaging, and media options that will be used to create an employee experience. Personalization is built in to journeys at the campaign level by creating sub-audiences. This allows for assignment of different messages, content, and delivery times based on groups, like manager vs. non-manager.
Deliver end-to-end content rich employee experiences designed to reach, engage and drive action.
Execute multi-channel employee engagement campaigns using online, mobile, and print.
Orchestrate content delivery to reach a dispersed workforce at the right time and place.
GuideSpark supports all kinds of content formats and makes them available for connection to the campaign messaging and timelines within a journey. Content is a critical component for change communications and engagement solutions. GuideSpark allows the mapping of content pieces to create recommended paths for employees to interact with.
Build one journey and personalize it with specific messages and content for use across all employee audiences.
Segment employees based on demographics like company divisions, specific topics, or individual roles.
Our software includes a host of analytics detailing the outcomes for all your communication journeys. Easily retrieve feedback from questions or polls, and gauge sentiment of employees as they move through a journey. Inject this information into existing journeys to improve performance or use it for post-journey reviews to build new journeys with better experiences.
View progress of communication journeys, track sentiment data, and build out dashboards for program owners.
Improve campaigns based on response metrics.
Manage, measure, and scale alignment and adoption of company strategic initiatives, policies and procedures.
GuideSpark Communicate Cloud® is built on a scalable, reliable, and secure platform. We recognize the importance of easily integrating with your existing applications and infrastructure. We provide the tools you need, like technical support and services, extending and adding value to your current environment. Let GuideSpark be your communication hub to manage campaigns across all enterprise change initiatives.
Just starting an email message with ‘Hello’ and including the employee’s first name, makes a difference in employee perceptions and interest to read the rest of the message. Personalization, when it comes to employee engagement programs, is one way to break through indifference and provide a journey that fits the needs of employees.
Design content that is relevant and useful for employees based on their role, location, or other demographics. Deliver value at the right moment and in the right format using the personalization tools in our change communications software. For instance, tailor channels to fit the workforce. For workers on the manufacturing floor, it may be posters with a QR code, and for workers in an office setting, it may be email. Think about demographics, trying to reach both Gen X and Baby Boomer employees might require different tones and different content too.
You can do all these things with audience segmentation for journeys in GuideSpark Communicate Cloud®. Break down your employee base into smaller groups that have common needs, interests, or priorities. Then build one journey and configure it to support each of these groups. All your analytics reports can be sorted by audience and provide metrics specific to each employee group, which helps you further improve the journey experience for future employees.