A prison warden in the 1967 film “Cool Hand Luke” famously lamented “a failure to communicate.” The theme applies to a recent IDG survey for GuideSpark of 270 HR decision-makers, 270 business managers and 1,050 employees regarding workplace communication. It also provides brokers and advisers with a strategic opportunity to craft a holistic program design around more targeted communications that bolster talent management.
Today’s employee makes their way through each day on information overload – @home, @work, @anywhere. As digital consumers, employees have learned to filter the massive amount of content they receive, ignoring some types of information and readily consuming others. Learn where your employee communications land within this filtering process in this GuideSpark article in the HR Gazette.
GuideSpark attributes 525% revenue growth to unique internal marketing approach to employee communication.