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GuideSpark Hits Major Customer Milestone with Campaign-Based Employee Communication Solution
22 Jun 2018

GuideSpark Hits Major Customer Milestone with Campaign-Based Employee Communication Solution

REDWOOD CITY, Calif. (June 21, 2018) — GuideSpark, the leader in employee communication, today announced a new release of GuideSpark Communicate Cloud, which uniquely combines software, content and services, enabling HR teams to better engage employees and drive program adoption.

In just the first six months, over 100 enterprise customers have adopted GuideSpark Communicate Cloud to reach employees “where they are” via email, text message, web banners, team collaboration tools, and even breakroom posters for non-desk workers. Leading enterprises, including Essilor, MVM, and NCR, use GuideSpark Communicate Cloud to drive employee engagement on total rewards, talent management, and important culture initiatives. 

“Our customers say traditional employee communication methods are broken and unable to reach an increasingly dispersed and diverse workforce,” said Keith Kitani, co-founder and CEO of GuideSpark. “GuideSpark Communicate Cloud was purpose-built to help HR teams deliver targeted messages over time via a variety of channels, along with consumer-grade, mobile-first content experiences.”

Unlike single channel solutions, GuideSpark Communicate Cloud engages all employees whether in the office, on the production floor, or working remotely. It offers campaign management capabilities to enable segmentation, improving the relevance of employee communications on important topics. The result increases employee understanding, strengthens the employer-employee connection and leads to powerful business outcomes. 

“Only about 10% of employees read the benefits materials we sent out to them, so we decided to ‘go digital’ for open enrollment. GuideSpark Communicate Cloud netted us incredible results,” said Ryan Murry, Essilor of America director of benefits and compensation. “We created tailored employee campaigns that engaged nearly all of our employees and allowed us to eliminate most of our spend on paper materials and third-party consultants.”  

“The results blew us away!” said Lisa Johnson, MVM vice president of human resources. “When you look at the statistics, it was impressive.” Seventy-eight percent (78%) of employees reached by the campaign took action, and benefits enrollment increased by 50%. 

“We leveraged GuideSpark Communicate Cloud to engage 13,000 employees in important compensation discussions,” said Michael Hudanick, senior director, NCR global compensation. “Using GuideSpark’s dedicated campaign message approach, we achieved greater engagement than when we embedded compensation information into our own general-purpose communications.” 

About GuideSpark

GuideSpark is the leader in employee communication with 600 enterprise customers, who use its software and solutions to effectively engage over 22 million employees and achieve HR program adoption goals. GuideSpark is the only company that blends software and content experiences to deliver communication campaigns that inspire, inform and activate employees. The result is measurable employee engagement and greater connection to the employer value proposition. To learn how you can transform your employee communications, visit https://www.guidespark.com.  

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