About GuideSpark

Accelerate Change Effectiveness

Through Communication

Company Mission

GuideSpark’s mission is to drive deeper connection between organizations and their employees. By blending technology and content, we aim to deliver innovative change communications solutions to spark workforce engagement and commitment. We envision a world where organizations can better connect to employees to drive real change and make life at work better for everyone.

Company Story

In 2008, GuideSpark started out creating interactive content designed to better inform and educate employees about their health, wellness, and financial benefits. Over time, the business evolved to focus on employee communication strategy and how to effect change in our customers’ organizations. GuideSpark has pioneered a new solution – the communication journey – that encompasses a multi-layered communication experience to help employees gain a full understanding of any business transformation. As the digital world shifts, new needs arise, and new generations of people join the workforce, GuideSpark will continue to focus on delivering best-in-class software, incorporating new technologies and tailored services to help organizations communicate better and achieve their business objectives.

GuideSpark Timeline

Birth of GuideSpark

March 14th, 2008

GuideSpark was founded by three Silicon Valley entrepreneurs looking to provide video solutions for employees to easily understand financial and health benefits.

GuideSpark is Established

2009 – 2012

GuideSpark opens its first office in Palo Alto, CA, with just 7 employees. Video production expands to include benefits subject matter, and total customer count increases to 28.

Rapid Growth

2013 – 2015

GuideSpark raises $5M in Series A funding to expand product offerings, while customer numbers skyrocket from 247 to 493. $1M in revenue is reached, and GuideSpark is recognized in the Tech Fast 500, Fortune 500, and Inc. 500.

Employee Communications and GuideSpark Communicate Cloud®

July 2017

GuideSpark releases the first iteration of GuideSpark Communicate Cloud®, a SaaS platform for managing company communications, audiences, and analytics dashboards to track engagement.

Accelerating Change Effectiveness

2020

A new decade brings new focus on the mechanics of organizational change, and how best to communicate with the workforce as the enterprise goes through strategic shifts – with digital transformation, mergers & acquisitions, and the demands of a 21st-century workplace.