That Cut Through the Noise
In 2008, GuideSpark started out creating interactive content designed to better inform and educate employees about their health, wellness, and financial benefits. Over time, the business evolved to focus on employee communication strategy and how to effect change in our customers’ organizations. GuideSpark has pioneered a new solution – the communication journey – that encompasses a multi-layered communication experience to help employees gain a full understanding of any business transformation. As the digital world shifts, new needs arise, and new generations of people join the workforce, GuideSpark will continue to focus on delivering best-in-class software, incorporating new technologies and tailored services to help organizations communicate better and achieve their business objectives.
Birth of GuideSpark
March 14th, 2008
GuideSpark was founded by three Silicon Valley entrepreneurs looking to provide video solutions for employees to easily understand financial and health benefits.
GuideSpark is Established
2009 – 2012
GuideSpark opens its first office in Palo Alto, CA, with just 7 employees. Video production expands to include benefits subject matter, and total customer count increases to 28.
2013 – 2015
GuideSpark raises $5M in Series A funding to expand product offerings, while customer numbers skyrocket from 247 to 493. $1M in revenue is reached, and GuideSpark is recognized in the Tech Fast 500, Fortune 500, and Inc. 500.
Employee Communications and GuideSpark Communicate Cloud®
GuideSpark releases the first iteration of GuideSpark Communicate Cloud®, a SaaS platform for managing company communications, audiences, and analytics dashboards to track engagement.
Accelerating Change Effectiveness
A new decade brings new focus on the mechanics of organizational change, and how best to communicate with the workforce as the enterprise goes through strategic shifts – with digital transformation, mergers & acquisitions, and the demands of a 21st-century workplace.
GuideSpark is regularly featured in the press as a thought leader in change communications.