Financial Wellness and Benefits Communication Solutions
The GuideSpark™ Financial Financial Wellness Center delivers a comprehensive set of financial and benefits education features designed to help corporations and organizations improve the financial well-being of their employees. By leveraging the latest technologies, the Financial Wellness Center can be customized to deliver these powerful solutions:
The road to financial security can be challenging for many employees. Faced with an unending list of resources and hours of reading, many employees don’t know who to trust or how to put together a personalized financial plan. The Corporate Financial Wellness Center is a web-based solution that breaks down these barriers and provides employers with:
- A critical employee benefit in challenging economic times
- A single hub for all your employee's financial and benefit related questions, issues and resources
- Comprehensive wellness services to improve your employee's financial health and security
- Significant ROI to your company
For years, companies have struggled to improve workforce understanding, utilization and appreciation of employee benefits and compensation programs. The Benefits Learning Center is a web-based education solution for rich media learning. Once deployed, this solution provides employers with:
- Customized multimedia education and tools for all your benefits and compensation programs
- An on-demand reference library for your distributed workforce and their families
- Open Enrollment benefits training
- Significant ROI to your company
- New Hire benefits and compensation training
- A powerful complement to your HR support call center
Union and organization members are faced with many key financial challenges in today's environment. They struggle to understand complex pension retirement plans and how to achieve short and long-term financial goals. Further, many members are having trouble meeting their financial obligations in these tough economic times. The Member Financial Wellness Center is a web-based multimedia solution that allows Unions and Organizations to provide:
- A critical member benefit in challenging economic times
- An online portal for all member financial, pension and benefit related questions and issues
- Comprehensive wellness services to improve member financial health
The New Approach to Financial Wellness
An uncertain economy, poor financial behaviors and a lack of financial preparedness have led to increasing levels of employee financial distress. At the same time, employer sponsored benefits programs continue to grow in complexity as organizations look for innovative ways to provide competitive benefits at a reduced cost. These trends lead to complexities that demand a new, more effective approach to the financial wellness problem.
| Old Way | New Way |
| HR supporting financial and benefit issues HR receives and deflects inquiries from workers seeking personal guidance on financial and benefit issues |
The Financial Wellness Center HR directs financial guidance requests to the Financial Wellness Center where workers can access a complete set of resources equipped to address benefit and personal financial issues. |
| "Read Me" Tiresome, text-based information |
"Show Me" Engaging, multimedia education |
| Information Overload Time consuming searches through endless text |
Short-form approach Concise, to-the-point, rich media lessons (typically 5-8 minutes) |
| Information fragmentation Employee handbooks, brochures and websites from disparate vendors |
Consolidated, consistent Single educational source delivering customized, consistent content |
| Silos of compensation, benefits and personal finance plans No "big picture" understanding of the elements of an employee's overall financial plan |
Integrated curriculum Allow employees to coordinate and visualize their workplace and personal financial plans as one single plan |
| Employee's responsibility Financially distressed employees on their own |
Coordinated approach Employer support for employee financial security |
| Expensive, time-consuming programs Tactical, costly approaches to benefits education |
Scalable, cost efficient web approach Proactive, scalable solutions to reduce confusion and inquiries |
| Vendors as primary financial advisors No conflict-free process for personalizing generic financial information and creating a plan of action. |
Personalized financial coaching From customized education through an ongoing conflict-free coaching process, personal financial goals are outlined and accomplished. |