Recent White Papers
Five Ways to Leverage Web 2.0 to Transform Benefits Communications
JULY 2009
With studies showing nearly four out of five employers feel their employees do not understand their benefits, a different approach to benefits communication is needed. As workforces continue to become more distributed and benefits become more complex, this problem will only intensify.
However, over a short period of time, Web 2.0 technologies have fundamentally changed the way people learn. The employee of today expects rich, engaging learning experiences available on demand.
This new white paper will discuss the following five recommendations focus on how Web 2.0 techniques improve access, increase effectiveness and extend the breadth of benefits communications:
- Provide Universal Access to Benefits Learning and Communications
- Engage Employees with Short-Form Multimedia
- Encourage Social Collaboration Communities and Shared Learning
- Leverage New Forms of Communication Like Twitter
- Implement Planning Tools to Personalize Benefits
A recent survey of 650 human resources managers and benefits administrators revealed that 79% of respondents did not think their employees had a good understanding of their benefits and nearly 5% thought their employees knew nothing at all about their benefits.