Sounds like common sense, doesn’t it?
Brain synching at work
Take a complex topic or message, break it down into smaller segments that are less overwhelming and easier to absorb. It’s a basic presentation strategy that enables your viewers to internalize both key messages and important details quickly. Deliver your message by video and you’ll have an easily digestible benefits education vehicle that your employees will love.
In our new whitepaper, Top 5 List: Why You Should Use Video To Communicate Complex Benefits, we introduce how video can be utilized to explain a complex employee benefit in smaller, very tangible segments. We discuss other benefits of video, like brain synching and compelling visual support. You will also learn how GuideSpark customers have used employee benefits videos to explain more involved benefits such as the switch to HRA/HSA plans and how Maternity Benefits work.
Have you ever watched a video to learn how to close a baby stroller, lose your love handles, shop for a blender or invest in the stock market?
Nearly everyone with a computer has turned to online video at some point as a key source for information, especially when it comes to complex subjects. Unlike long detailed documents, online video provides a quick and easy way for viewers to understand complex topics and ideas in a format that is easy to watch and absorb.
Smart companies are taking advantage of this trend by leveraging online video to effectively communicate with consumers, but what about with employees?
Delivering consistent messaging is not just good communication, it saves time and money. This is surely an obvious statement, but how well do you implement it in your organization?
- Are your informational events well attended?
- Is everyone who wants to attend able to do so?
- Do your support call numbers rise after a series of seminars?
- Are many of the questions about confirming facts or clearing up discrepancies between presenters?
- Do you feel that live seminars are an efficient use of resources?
With employee benefits videos, you can ensure that the same clear message is delivered to all of your employees–regardless of what location they work out of, what shift they’re on or whether or not they (or their family decision maker) can attend your seminar.
Everyone watches online videos. They’re easy, entertaining and informative. But they aren’t just for fun. Video is more than just a fad. It’s an improvement in how we communicate.
Traditional methods of HR communication—including long and confusing plan documents, time-intensive on-site seminars, and jargon-filled emails that are usually ignored—simply aren’t engaging today’s workforce. Yet, the more we require employees to be benefits consumers, the stronger our need for effective, engaging communications. HR Departments that incorporate video into their benefits communication can enhance overall employee engagement, use HR resources more effectively and achieve ROI on key benefits programs.
Here’s another tidbit from our new video course: Transform Benefits Education with On-demand Video.
If you’ve been following this blog, you’ll know that we’ve touched on which benefits videos to start with to get the most interest and involvement from your viewers. Will it be your Consumer Directed Health Plan or your 401(k)? You will also have learned what to include in an Open Enrollment video, which is a powerful place to start engaging employees.
Once you’ve decided on which topic to cover, here’s a plan for pulling together everything you COULD talk about and, from that, how to work out what to actually include in your video and what to provide through supporting documents.
New instructional video gives HR organizations a timely resource to develop customizable benefits communication videos for open enrollment
GuideSpark, delivering the latest web solutions for HR communications and training, introduces a video white paper to aid HR organizations in the development and launch of their own, customized benefits communication videos.
GuideSpark’s instructional video white paper provides HR organizations with a simple step-by-step process to create and launch customized employee benefits videos. By incorporating video into benefits education, HR organizations can engage employees and increase benefits adoption during open enrollment while saving time and resources. According to GuideSpark’s customer surveys, using rich video content typically garners an overall 98 percent satisfaction rate among employees who praise the “easy to follow,” “convenient” and cost-effective benefits communication videos.
Employee financial health issues are negatively impacting key organizational objectives and should be a key priority among employers, advises GuideSpark.
Forward-thinking companies that implement financial wellness initiatives can expect a return on investment of over 3:1, according to recent studies.
In its new white paper, “The Need for Financial Wellness,” experts from GuideSpark (formerly ThriveOn) discuss the advantages available to companies that take ownership of the financial health and wellness of their employees.
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With studies showing nearly four out of five employers feel their employees do not understand their benefits, a different approach to benefits communication is needed, according to a new white paper by GuideSpark.
In a short time period, Web 2.0 technologies have transformed the way people learn and get information, yet have barely touched benefits communication. Lengthy text documents and static Web pages typify the ways companies attempt to educate their employees on increasingly complex benefit offerings.
Yet should companies care? In a new white paper, “Five Ways to Leverage Web 2.0 to Transform Benefits Communications,” GuideSpark experts Keith Kitani and Joseph Larocque discuss how many companies have failed to realize their investments in benefits, and ways they can use Web 2.0 technologies to transform benefits communications.
Today, GuideSpark announced availability of a new white paper on the ways to leverage Web 2.0 to transform benefits communications.
It may surprise you to learn that over 50% of employed Americans received a majority of their financial and health products from their employer, making employer-sponsored benefits a critical aspect of an employee’s overall financial wellness.
If there is one statistic that encapsulates the problem that GuideSpark is attempting to solve with our Benefits Learning Center solution, it is this one: “4 out of 5 employers believe that their employees don’t have a good understanding of their benefits.”
Amazing, isn’t it?