Here’s another tidbit from our new video course: Transform Benefits Education with On-demand Video.
If you’ve been following this blog, you’ll know that we’ve touched on which benefits videos to start with to get the most interest and involvement from your viewers. Will it be your Consumer Directed Health Plan or your 401(k)? You will also have learned what to include in an Open Enrollment video, which is a powerful place to start engaging employees.
If you are incorporating benefits videos into your communications strategy, how do you decide which videos to invest in first?
GuideSpark has created a new video course to assist HR departments making the exciting leap into video communication. In this course, our director of Content Development and Video expert extraordinaire, Joseph Larocque, explains that topics which are more complex or require careful explanation are natural places to start. Good candidates are core benefits, Open Enrollment changes and tough messages such as a premium increase.
Benefits communication videos aren’t rocket science, but it can sure help to have some experience with what works and what doesn’t.
In his new video course–Transform Benefits Education with Video–Joseph Larocque, GuideSpark’s Director of Content Development and video expert extraordinaire, recommends including these five pieces of basic information:
New instructional video gives HR organizations a timely resource to develop customizable benefits communication videos for open enrollment
GuideSpark, delivering the latest web solutions for HR communications and training, introduces a video white paper to aid HR organizations in the development and launch of their own, customized benefits communication videos.
Connecting retirement benefits to the health benefit open enrollment period can dramatically increase 401(k) participation, found Bank of America Merrill Lynch. By providing easy “one-click” access to enroll in or make
Drive 401(k) participation by tying to Open Enrollment
contribution changes to 401(k) plans during open enrollment, employers have seen an increase in participation. The study showed an 11% year-over-year increase in the number of employees making a change to their retirement plan election as a result of the association with the health care open enrollment period. And nearly all of these election changes were positive (93%), meaning employees started or increased contributions to a plan.
While this likely won’t come as a shock to many reading this post, it appears
Benefits Communications for Delicate News
that medical care costs will once again rise at near double-digit rates in 2011. According to PriceWaterhouseCoopers’ Health Research Institute, medical care costs are expected to increase by 9% in 2011, a slight deceleration from the 9.5% rise posted in 2010.
Cost sharing has become a critical tool to help keep medical care costs affordable for both employer and employee. 2011 will be no different. Here are the key findings of the PwC report:
As November fast approaches, you are likely beginning to receive important communications about Open Enrollment. If you’re like many employees, you may have already decided to just stick with your current elections – after all, they seem to have worked out well enough. This year, more than others in the past, taking a passive approach to Open Enrollment may be an expensive decision.
GuideSpark, Inc. announced two new modules for its online Benefits Learning Center solution, streamlining Open Enrollment communications and New Hire Training.
GuideSpark automates these key yet resource-intensive business processes to free up HR staff, reduce costs and allow employers to realize the full value of their benefits investments.
Each module provides a central online destination to access multimedia benefits education. The Open Enrollment module details benefits changes for the upcoming plan year, offers customized checklists of items to be completed and links to enrollment resources. The New Hire Training module educates new employees about their total compensation package, benefits enrollment procedures and orientation-related topics. Both provide a cost-effective option for using rich, engaging multimedia to educate and communicate with employees on HR topics.
Watch our new demo videos: New Hire Training and Open Enrollment
Today, GuideSpark announced two new modules for its Benefits Learning Center solution. These modules automate and streamline New Hire Training and benefits communications for Open Enrollment. As companies continue to prioritize doing more with less, many employers are looking for more efficient and effective ways to deal with these resource-intensive processes.
