As busy as it can be, open enrollment is a good time to reflect on the effectiveness of your company’s benefits communication. While everyone seems to agree that benefits communication on the whole needs improvement, many organizations are in denial about how critical that improvement is to their own organization.
Findings from the 2011 Aflac WorkForces Report highlighted the discrepancy between how companies and their workers view benefits communications:
- 85% of employers believe their HR departments are effective at benefits communication
- 27% of employees say their HR communications are not very/not at all effective
- 39% say the efforts are somewhat effective
And yet everyone agrees there is much needed improvement:
