Sounds like common sense, doesn’t it?
Brain synching at work
Take a complex topic or message, break it down into smaller segments that are less overwhelming and easier to absorb. It’s a basic presentation strategy that enables your viewers to internalize both key messages and important details quickly. Deliver your message by video and you’ll have an easily digestible benefits education vehicle that your employees will love.
In our new whitepaper, Top 5 List: Why You Should Use Video To Communicate Complex Benefits, we introduce how video can be utilized to explain a complex employee benefit in smaller, very tangible segments. We discuss other benefits of video, like brain synching and compelling visual support. You will also learn how GuideSpark customers have used employee benefits videos to explain more involved benefits such as the switch to HRA/HSA plans and how Maternity Benefits work.
Have you ever watched a video to learn how to close a baby stroller, lose your love handles, shop for a blender or invest in the stock market?
Nearly everyone with a computer has turned to online video at some point as a key source for information, especially when it comes to complex subjects. Unlike long detailed documents, online video provides a quick and easy way for viewers to understand complex topics and ideas in a format that is easy to watch and absorb.
Smart companies are taking advantage of this trend by leveraging online video to effectively communicate with consumers, but what about with employees?
Health and Financial Benefits, New Employment Orientation and Open Enrollment Covered
GuideSpark’s brilliant Content Development team has designed five new demo videos to give you a better idea of how you could be using video to engage your employees on benefits-related topics. All of these topics are covered in the GuideSpark Benefit Video Library.
- High Deductible Health Plan with Health Savings Account (HSA) – shows employees how HSAs can be a good way to get the right health benefits while saving money.
- 401(k) – discusses contribution matching, traditional vs Roth, investment options and more.
- Making Your Money Work – covers basic information on Credit Scores, how they affect financial wellness and how to improve them.
Here’s another tidbit from our new video course: Transform Benefits Education with On-demand Video.
If you’ve been following this blog, you’ll know that we’ve touched on which benefits videos to start with to get the most interest and involvement from your viewers. Will it be your Consumer Directed Health Plan or your 401(k)? You will also have learned what to include in an Open Enrollment video, which is a powerful place to start engaging employees.
Once you’ve decided on which topic to cover, here’s a plan for pulling together everything you COULD talk about and, from that, how to work out what to actually include in your video and what to provide through supporting documents.
Over half (53%) of large U.S. employers are making changes to their 2011 health plans in order to accommodate the new Patient Protection and Affordable Care Act, according to a survey by the National Business Group on Health.
Providers face rising health care costs but still must supply the legally required amount of care. To do so, 63% of employers who are changing plan details have decided to raise the percentage that employees contribute to the premium, while 46% aim to raise out-of-pocket maximums. Another 61% will be offering consumer-directed health plans, or CDHPs, which are a proven method of increasing consumer flexibility while cutting costs.
One of the largest issue that our clients face is providing comprehensive and affordable health care for employees and
Focused Benefits Education Can Help You Drive CDHP Enrollment
their families. In light of recent studies, employer interest in Consumer Driven Health Plans or CDHPs has grown tremendously. In fact, a recent study by NBGH/Towers Watson finds that 54% of companies offer a CDHP and that number is expected to grow to 61% in 2011.