Archive for the 'Top 5 list' Category

Consistent Benefits Communication Saves Money

Delivering consistent messaging is not just good communication, it saves time and money. This is surely an obvious statement, but how well do you implement it in your organization?

  • Are your informational events well attended?
  • Is everyone who wants to attend able to do so?
  • Do your support call numbers rise after a series of seminars?
  • Are many of the questions about confirming facts or clearing up discrepancies between presenters?
  • Do you feel that live seminars are an efficient use of resources?

With employee benefits videos, you can ensure that the same clear message is delivered to all of your employees–regardless of what location they work out of, what shift they’re on or whether or not they (or their family decision maker) can attend your seminar.

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Published by Barbara Navarro on March 16, 2012

Top 5 List: How Video Can Improve Benefits Communication

Top 5 List: How Video Can Improve Benefits CommunicationEveryone watches online videos. They’re easy, entertaining and informative. But they aren’t just for fun. Video is more than just a fad. It’s an improvement in how we communicate.

 Traditional methods of HR communication—including long and confusing plan documents, time-intensive on-site seminars, and jargon-filled emails that are usually ignored—simply aren’t engaging today’s workforce. Yet, the more we require employees to be benefits consumers, the stronger our need for effective, engaging communications. HR Departments that incorporate video into their benefits communication can enhance overall employee engagement, use HR resources more effectively and achieve ROI on key benefits programs.

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Published by Barbara Navarro on March 7, 2012

Top 5 List: Most Viewed Employee Benefits Videos

If you are incorporating benefits videos into your communications strategy, how do you decide which videos to invest in first?

GuideSpark has created a new video course to assist HR departments making the exciting leap into video communication. In this course, our director of Content Development and Video expert extraordinaire, Joseph Larocque, explains that topics which are more complex or require careful explanation are natural places to start. Good candidates are core benefits, Open Enrollment changes and tough messages such as a premium increase.

“Video can really help people understand how these plans work, how they compare, and why they are compelling,” says Larocque. “If you are introducing one of these in the upcoming year, starting your video communications here will drive adoption.”

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Published by Barbara Navarro on October 21, 2011

Top 5 List: What to Include in Your Open Enrollment Video to Reduce Support Calls

Benefits communication videos aren’t rocket science, but it can sure help to have some experience with what works and what doesn’t.

In his new video course–Transform Benefits Education with Video–Joseph Larocque, GuideSpark’s Director of Content Development and video expert extraordinaire, recommends including these five pieces of basic information:

  1. Open Enrollment process and deadlines
  2. Open Enrollment events
  3. Changes to your plan
  4. How to enroll in benefits
  5. Where to get help

It may sound simple but HR departments are frequently tempted to include large amounts of detail in an Open Enrollment video. The key message here is NOT to give viewers everything they could possibly want to know. Just touch on the main points and tell the viewer where to go for more information.

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Published by Barbara Navarro on October 14, 2011