Here’s another tidbit from our new video course: Transform Benefits Education with On-demand Video.

If you’ve been following this blog, you’ll know that we’ve touched on which benefits videos to start with to get the most interest and involvement from your viewers. Will it be your Consumer Directed Health Plan or your 401(k)? You will also have learned what to include in an Open Enrollment video, which is a powerful place to start engaging employees.

Once you’ve decided on which topic to cover, here’s a plan for pulling together everything you COULD talk about and, from that, how to work out what to actually include in your video and what to provide through supporting documents.

1. Start with plan docs – Pull together and review all of your plan documents. View them through your employees’ eyes and be an advocate for their experience.
2. Decide on scope – Do you want a teaser to get employees interested, a full support solution that replaces your benefits guide or something in-between? Your choice will affect the watchability and usefulness of your video.
3. Beginnings and endings are critical – You have 30 seconds to buy attention span. Be creative. Wrap up with next steps.
4. Keep it Simple – Speak in plain English, as you would if you were having coffee with a good friend.
5. Find your voice – Are you corporate, anti-corporate or somewhere in-between? Make sure your video reflects your organization’s unique culture and voice.
6. Look and Feel – Consider incorporating these five elements:

• “Talking head” introduction – from a key executive is great for Open Enrollment or New Hire Training videos
• Company images – good for branding but be careful using faces as those employees may eventually leave
• Stock photography – select a powerful image to reinforce a key message
• Text – again, used sparingly, it can reinforce your key messages effectively
• Tables/charts/graphs – with video, you can walk your viewers through difficult concepts using tables, charts, graphs and other illustrations

Want more detail? Click here to watch the video course.

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