Sounds like common sense, doesn’t it?
Brain synching at work
Take a complex topic or message, break it down into smaller segments that are less overwhelming and easier to absorb. It’s a basic presentation strategy that enables your viewers to internalize both key messages and important details quickly. Deliver your message by video and you’ll have an easily digestible benefits education vehicle that your employees will love.
In our new whitepaper, Top 5 List: Why You Should Use Video To Communicate Complex Benefits, we introduce how video can be utilized to explain a complex employee benefit in smaller, very tangible segments. We discuss other benefits of video, like brain synching and compelling visual support. You will also learn how GuideSpark customers have used employee benefits videos to explain more involved benefits such as the switch to HRA/HSA plans and how Maternity Benefits work.
Have you ever watched a video to learn how to close a baby stroller, lose your love handles, shop for a blender or invest in the stock market?
Nearly everyone with a computer has turned to online video at some point as a key source for information, especially when it comes to complex subjects. Unlike long detailed documents, online video provides a quick and easy way for viewers to understand complex topics and ideas in a format that is easy to watch and absorb.
Smart companies are taking advantage of this trend by leveraging online video to effectively communicate with consumers, but what about with employees?
Keeping employees engaged and productive at work is an uphill battle when they’re stressed out by personal finance. Two recent surveys show that HR professionals and employees alike think employee preoccupation with money issues has grown worse in the past 12 months, with damaging consequences.
Employee financial stress is harming productivity at work
In January the Society for Human Resource Management (SHRM) questioned HR professionals about how employee work habits were impacted by personal financial anxiety. Of the negative effects financial stress has on employees, HR professionals cited these as the top problems:
- The ability to focus on work (47%).
- Overall stress levels (46%)
- General productivity (26%)