When we meet with HR professionals, one of the first discussions we have is just how much has happened in the world of communications over the last 5 years. Sure, most of the innovation has occurred out on the consumer web but we have always maintained that it’s only a matter of time before the more mainstream trends make it into the enterprise.
Employee Communications Trends
We obviously think that video is an important consumer trend for employers to embrace in their employee communications strategies. Another consumer trend that you may be tired of hearing about at this point – social networking – is the latest to gain enterprise adoption. There are two companies in this space that have created a sort of Facebook for the enterprise that are growing at impressive rates:
Wellness Programs Call for Better Benefits Communications
Wellness programs are all the rage this year. But what’s the point of a program that employees don’t understand and, therefore, don’t use? Midwest Business Group on Health has done some research evaluating employee engagement in health benefits and wellness programs.
What they found: Employees still do not understand their benefits. Part of the reason why employees are having trouble meeting their wellness goals is a lack of good communication and resources. MBGH found, “Most employees and dependents don’t fully understand what health care benefits are available to them nor do they fully comprehend the summary plan description (SPD) or what requirements they need follow to achieve incentives (i.e. premium differentials) that may be part of the benefit plan design. As a result, communications efforts frequently go unnoticed, are ignored or misunderstood by the employee.”